Brand Identity and Website Redesign - Alluvial Wine & Spirits
Crafting a unique visual persoanlity for a boutique wine importer.
Alluvial Wine & Spirits is a California based wine importer and wholesaler who represents small, family-owned producers that use sustainable, hands-off, minimal-intervention practices.
The goal of this project was to develop a unique brand identity along with a website showcasing an authoritative portfolio of producers from around the world.
2024
Visual Design System
Brand Guidelines
Website Redesign
The Challenge
I love wine. So developing a brand identity for Alluvial Wine & Spirits was a lot of fun. We wanted to create something fresh and original to set them apart in a very crowded industry in which familiar stock photographs of vineyards and grapes are commonplace.
The Solution
I gravitated toward a cut-out collage style of illustration to evoke the organic, painstaking craftsmanship of the small producers Alluvial partners with. The fun, playful nature of the illustrations also speaks to the brand’s unpretentious and welcoming philosophy in a business that can often seem intimidating or stuffy.
MCB Creative is the design studio of Michael Charles Brown, creative lead and visual designer based in Los Angeles, specializing in branding and product design.
Say Hello.
Got a project in mind? I'd love to hear about it.
Phone: +01 415 828 1416
Email: hello@mcb-creative.design